LBMA Podcast: Apple Acquires Metaio, Interview With’s Trevor Longino

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: The contagious billboard; Ubimo and Autograph raise rounds; Apple acquires augmented reality company Metaio; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; Lenovo Yoga Tablet’s #lightandseek; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows. Special guest is Trevor Longino of

Top stories of the week

1. Cafe Pele – Contagious Billboard 10:30
2. Ubimo raises $7.5M, Autograph gets $2.7M 15:33
3. Apple acquire Metaio 19:20
4. Carrefour installs 2.5 km of Philipps LED location lighting 24:35
5. XploR a smart cane for the blind 27:50
6. #lightandseek with Lenovo Yoga Tablet 30:35
7. AdNear and Roy Morgan team up in Australia & New Zealand 34:05
8. Shazam adds visual recognition. 36:30
9. Telemetro Reporta – Tweeting Pothole (Panama City) 39:25
10. Add My Window – Dutch Startup 43:00

Guest: Trevor Longino of 46:45