Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)
Groupon is now a player in the restaurant delivery game, six weeks after the company’s acquisition of OrderUp, a Baltimore-based startup that operates in its hometown and several small cities with large student populations. OrderUp will continue to operate as a standalone brand in those markets, while Groupon will leverage the subsidiary’s technology to facilitate deliveries in bigger cities.

The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)
Benjamin Spiegel: In e-commerce, you observe digital activity; shopper marketing, on the other hand, is based on observing actual consumers who are searching for and touching tangible products in a physical space. I believe if we fuse the insights that both forms of marketing generate and eliminate the gaps between them, we can truly affect shopper behavior in an omni-channel world.

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers? (Street Fight)
Lynn Tornabene: HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

A Fragile Moment for Big Media (Recode)
Big media houses have given writers, artists, and content creators a platform. But as social networks solve and scale monetization, individuals and smaller publishers will have more power than ever in their own hands.

Openings and New Hires at Yelp, HubSpot and NOMi (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

Fashion Startup Everlane Arrives On Mobile With An App Catering To Its Biggest Fans (TechCrunch)
Everlane, the shopping site focused on selling apparel at lower prices than traditional designer retail, has launched a mobile app with features like a built-in weather app, improved checkout flow with Apple Pay, and access to special sales — all of which encourage mobile use over web.

Samsung to Launch Its Apple Pay Competitor in Europe (Business Insider)
Before it arrives in the US later this summer, Samsung and its payments partner MasterCard are in talks with European banks to bring Samsung Pay to Europe.

Why Marketers Are Wrong to Be Hung Up on Mobile Measurement (eMarketer)
Marketers continue to grapple with mobile measurement, and some of those concerns stem from misconceptions about mobile measurement capabilities and data availability.

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE (Street Fight)
On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation; and more.

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