News and Analysis

News & Analysis

Innovation Pays Off for Nation’s Biggest Retailer

by Joseph Zappa Share this  
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Walmart posted strong sales in Q3, suggesting that its determination to compete with Amazon by investing in cutting-edge, tech-driven approaches to retail is paying dividends. Read on for some of the top trends Walmart is capitalizing on.

News & Analysis

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

by Joseph Zappa Share this  
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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

News & Analysis

Infographic: Cyber Monday Goes Mobile

by Zackary Cantor Share this  
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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

Commentary

Commentary

How the Marketing of SMB Marketing Services is Evolving

by Joe Morsello Share this  
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The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.

Commentary

Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

by David Card Share this  
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Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.

Commentary

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

by Mark Sullivan Share this  
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Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

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News & Analysis

Street Fight Daily: Yelp Sale Stalls, Twitter’s New Ads Button

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Sale Process to Stall as Founder Decides to Wait (Bloomberg)… Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles (TechCrunch)… An Argument that Newspapers are Missing Out on Reaching Loyal, Local Digital Audiences (NiemanLab)…

News & Analysis

Square Launches Payroll, Expanding Suite of Services for Small Businesses

by Nicole Spector Share this  
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As part of its push to become a comprehensive platform for small businesses, Square has launched a new payroll management service. The product is targeted particularly at SMBs that pay employees on an hourly basis, but it can also be used for those that have salaried staff.

News & Analysis

Openings & New Hires at Lyft, Yext, Twitter, Uber, Invoca & more

by The Editors Share this  
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In this week’s column, Twitter sees more high-level departures; Yext brings on a CMO from Salesforce; Lyft acquihires; Uber gets Bing employees; Invoca names a new CEO; and more. Find out what’s behind the moves…

News & Analysis

LBMA Podcast: PayPal and Uber, Foursquare’s Mayor Mea Culpa

by Asif Khan Share this  
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On the show: tools, services and technologies that will make your summer vacation better – no babysitting included. Stories about: Google Photos; the KeepTrax app; Google’s Sidewalk Labs; Trending places on Instagram; Samsung’s safety truck; and the Space Case 1

News & Analysis

Street Fight Daily: PayPal Acquires Xoom, ReachLocal Could Extend Yahoo Partnership

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ReachLocal In Talks To Extend Yahoo Partnership Into Gemini Native Ads (Search Marketing Daily)… Zozi Raises $30 Million in Financing (New York Times)… Google Highlights Low Prices, Mimicking Amazon (Wall Street Journal)…

Commentary

Labor Issues Aren’t the Only Hazard in Uber’s Business Model

by Manpreet Singh Share this  
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Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards associated with the single service model: Trigger Infrequency, Customer Loyalty, and Market Density.

News & Analysis

Street Fight’s 10 Most Popular Stories From the First Half of 2015

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In the local space, the first six months of 2015 brought a deeper emphasis on local commerce and the connected local economy, new partnerships, and consolidation and restructuring at legacy players. Here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year.

News & Analysis

Street Fight Daily: Pinterest Launches Buyable Pins, Bing Now ‘Self-Sustaining’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Is Helping Make Android Apps More Like The Web (ReadWrite)… Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (Marketing Land)… Microsoft’s Bing Isn’t Such a Failure After All (Mashable)…

News & Analysis

6 Tools for Linking Digital Marketing Efforts to Offline Sales

by Stephanie Miles Share this  
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Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…

News & Analysis

Report: Marketplace for On-Demand Apps Set to Grow

by Joseph Zappa Share this  
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A new report from industry organization The On-Demand Economy finds that there is a “massive” market opportunity for on-demand mobile apps, and that even as consolidation occurs they will likely continue to transform the local economy…

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