This is the column where we tell you who’s on the move and what’s behind it. (Plus, scroll down for jobs on offer now.)
Rishi Garg Out at Twitter
First the CEO goes and now its head of M&A. After just 12 months on the job, Rishi Garg (left) follows fellow M&A exec Jessica Verilli out the door. In that time, he brought in both Periscope and Niche. Garg came over to Twitter from Square, whose founder and CEO Jack Dorsey is currently moonlighting at Twitter as interim CEO. Twitter’s in a tough spot, and all eyes are on Dorsey. Garg, meanwhile, is moving on to “exciting new projects.”
Yext Hires New CMO from Salesforce
Yext has tapped content-marketing exec Jeff Rohrs to shape its profile globally. Most recently, Rohrs was vice president of marketing insights at Salesforce, which acquired his former employer, ExactTarget, in 2013. At ExactTarget, Rohrs created the concept of “Subscribers, Fans & Followers,” which he packaged into a research series as well as a book published by Wiley. Rohrs is tasked with shaping Yext’s profile across the globe.
Patrick Barry Steps Away From CMO Role at Demandforce
Barry, who was hired on to be Demandforce’s CMO in 2010, played a highly strategic game: few beyond the company’s small business customers (who drove $60 million in annual sales) had heard of Demandforce when Intuit made its 2012 acquisition. With the acquisition, Barry became the unit’s general manager. But as part of Intuit’s reorg last month, Barry will be moving away from that position. It’s unclear what his new role will be.
Invoca IPO Move: Hire Public-Company CEO
As calls increasingly get their due as an effective marketing tool, companies offering call marketing solutions are seeing their stars rise. Last year, Pando Daily suggested one of them, Invoca, might be the “next SaaS unicorn,” solving a problem Salesforce has failed to address. And that sets up Invoca quite nicely for a public-company strategy, especially when the market is potentially $4 billion big and you’re growing at 1200% a year (even if you have just 1% of the market, for now). Mark Woodward, a CEO who has run public companies and taken one through IPO, has been named Invoca’s new CEO, while founder Jason Spievak moves to executive vice president and chairman.
Also on the move: Dozens of soon-to-be-former Microsoft employees, who woke up to find they were being acquired by Uber as part of a deal for the mapping unit where they worked. They will report to Brian McClendon, who just joined Uber. … Luke McGuinness, data products specialist and longtime Hitwise executive, who heads to Acxiom‘s LiveRamp to lead data partnerships. …Carlos Whitt, Austen Broyles (ex-Square, -Google, -IBM!) and Jisi Guo, who were all acqui-hired from their messaging app startup Leo by Lyft. …Paul Guyardo, executive vice president and chief revenue and marketing officer at DIRECTV, to a board seat at LivingSocial.
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“Movers & Shakers” is published biweekly.