News and Analysis
Doddle Launches in US, Pushing Click-and-Collect Forward for American Retail
Touting the fact that 70% of U.S. shoppers have leveraged click-and-collect options at their disposal in the last six months, Doddle, which has been active in the UK, will be helping major retail partners such as Amazon create smoother buying experiences for customers who want to take advantage of one-click online ordering while avoiding the process of delivery.
In On-Demand Economy, Brand Partnerships Could Mean Big Paydays
Partnerships between on-demand technology providers and global restaurant brands are generating big bucks and creating buzz about what’s possible for the ever-evolving on-demand delivery industry. Tech companies allow retailers and QSRs to keep up with the latest standards for convenience, and partnering with a brand name like Starbucks or McDonald’s can expand the audience of potential users for a growing on-demand startup.
AT&T Says It Will Stop Selling Location Data as Practice Comes Under Greater Scrutiny
AT&T announced late last week that it will stop selling location data, following an investigation from multimedia publication Motherboard indicating that a bounty hunter (yes, bounty hunter) equipped with a few hundred bucks and a phone number can track down the phone’s owner within a couple blocks’ radius. Verizon and T-Mobile joined AT&T in saying they would soon wind down any remaining location-data sharing deals.
Commentary
Is Apple Quietly Assembling an SMB Trojan Horse?
Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.
Understanding the Context of Local Advertising’s Supply and Demand
The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.
Latest Posts
How SMBs Can Boost Their Online Reviews Without Breaking the Bank
Online reviews play an increasingly important role in helping local businesses stand out from the competition. But getting that strong rating on Yelp – or TripAdvisor, Google Plus, or Foursquare – requires a concerted effort on the part of the local business and its marketing partners. Here are some steps that can help earn a few more five-star votes.
Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…
ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google
“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.
Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…
7 Tools SMBs Can Use to Track Leads
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
Is Local a Specialist or a Full-Service Game?
Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.
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