Embodying the omnichannel standards set by forward-thinking retailers looking to bridge the gap between offline and online retail experiences, Doddle‘s click-and-collect platform is launching in the United States this week.
Touting the fact that 70% of U.S. shoppers have leveraged click-and-collect options at their disposal in the last six months, Doddle, which has been active in the UK, will be helping major retail partners such as Amazon create smoother buying experiences for customers who want to take advantage of one-click online ordering while avoiding the process of delivery.
The move is not just significant for digital-first retailers in need of brick-and-mortar bases for customers averse to an online-only experience. It benefits traditional retailers and digital-first retailers with growing brick-and-mortar presences, too, as Doddle’s platform brings customers into increasingly empty stores, putting the in-store shopping experience front and center again.
“Brick-and-mortar retailers have been scratching their heads for years about how to navigate online competition, while online has been doing the same about how to get into physical retail,” said Doddle CEO Tim Robinson. “We’ve created a solution that’s mutually beneficial for everyone, including customers, that solves these challenges. In fact, 58% of customers collecting or returning a package at one of Doddle’s partner locations made an in-store purchase. It’s a no-brainer for the industry.”
Joe Zappa is Street Fight’s managing editor.