News and Analysis
Government Regulation Is Marketers’ Most Common Concern About Data-Driven Initiatives
Changing political headwinds and increased media attention on data collection and privacy are apparently rattling marketers, who named government regulation as an obstacle to data-driven campaigns more than any other single factor. That’s per a survey of U.S. marketers by Winterberry Group and the Interactive Advertising Bureau, eMarketer reported.
Another Day, Another Story About Exposed Facebook User Data
While we don’t yet know if any nefarious activity took place as a result of this latest news of Facebook user information’s exposure to third parties, the bottom line, as per the pithy genie line above, is that Facebook handled user data so recklessly for so long that there’s no guarantee the company can prevent exposure going forward. That means, potential regulations for which Mark Zuckerberg is now calling notwithstanding, the end of the Facebook privacy-breach saga is likely not in sight.
Walmart Enlists Google to Power Voice-Driven Grocery Shopping
Partnerships between retailers and tech platforms will provide increasingly important benefits for local discovery as voice becomes a more established search channel. In the age of voice-driven local search, consumers looking for products and services will become accustomed to having only one option surfaced (as Assistant is unlikely to rattle off five choices), which means being a consumer’s first option will be paramount for brick-and-mortars.
Commentary
Making Sense of the Mobile Marketing Spending Disparity
Consumers’ relationships with media and mobile devices have changed. Advertising needs to change as well. The responsibility is with advertisers and their agencies and service providers to demand the granularity and specificity that you can only achieve with the targeted data you get from mobile advertising.
Why Data Attributes Power the Long Tail of Local Search
The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it’s not enough to create attributes. You need to constantly monitor the ever-changing nature of your business and your customers and be ready to act on your attributes as needed.
Latest Posts
Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)… Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)… Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)…
Street Fight’s Predictions for 2016: Part One
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Street Fight Hyperlocal Analyst Predictions for 2016
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.
10 Ways Retailers Can Create Awareness of In-Store Mobile Channels
Consumers increasingly prefer to communicate with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Retailers have reacted to this shift by investing in beacons and mobile apps. But many are finding that use of these technologies is low because consumers don’t realize they exist. To understand how merchants should go about building these relationships and creating awareness of their mobile channels, we spoke with seven industry experts.
LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets
On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.
Street Fight Daily: Why Groupon Should Go Private, the Evolution and Future of Google Now
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Groupon Needs to Go Private to Rebuild Its Vision (TechCrunch)… In 2015, Google’s Personal Assistant Broke Out of Its Shell. Now It Has to Fight (Recode)… Relcy Founder Says He’s Built a Better Mobile Search Engine (Search Engine Land)…
Company Culture Priorities for 2016
In the Street Culture column we launched in 2015, Street Fight began looking more closely at the clever, fun, and smart ways startups in the hyperlocal industry are building culture into their organizations as they scale. No two companies we spoke with were the same, but many are driving their cultures along the same tracks. Based on our interviews, here are the top four culture-focused priorities for startups to address in 2016.
Street Fight Daily: Bing, Yahoo Take Bite of Google’s Search Share, Native Ads Get FTC Guidelines
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft and Yahoo Search Share Grows, Still Trails Google by Miles (Ad Age)… The FTC Is Cracking Down on Native Advertising (Fortune)… A Former Topsy Employee Has an Interesting Theory on Why Apple Shut Down This $200 Million Acquisition (Business Insider)…
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