Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Street Fight’s Predictions for 2016: Part Two (Street Fight)
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.

Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)
Facebook is encroaching on Google’s territory by offering improved search functionality and experimenting with search in its Messenger, which has 700 million global users. Google is reportedly responding to those efforts with a messaging app of its own featuring a chat-powered search engine. Can it stop Facebook?

10 Pivotal Moments From the On-Demand Economy in 2015 (Street Fight)
Mark Lerner: From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)
Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone campaigns lack the same measurement and targeting capabilities desktop advertisers expect. But a company called Medialets is aiming to help brands quantify the impact of mobile ads after they’re shown to consumers.

Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)
Sidecar, a pioneer in the ride-hailing market, is shutting down its ride and delivery operations on Dec. 31, leaving heavily-funded startups Uber and Lyft to battle for supremacy. Sidecar’s role in shaping the industry includes launching a ride-sharing app, creating a marketplace for users and drivers, winning regulatory victories, and adding a delivery component to its ride-sharing business.

Google’s Grab for the Sidewalk Has Begun with the Rollout of LinkNYC Free Public Wi-Fi (The Next Web)
New York is finally getting its promised 5G Wi-Fi, as the city starts upgrading payphone booths with the latest tech thanks to a public-private partnership that Google managed to get a slice of in an acquisition made earlier this year.

5 Essential Search Trends That Will Impact Online Revenue in 2016 (Search Engine Land)
Jim Yu: The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend toward the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract the desired audience.

Former Google Boss says Britain Beats the U.S. at Ecommerce (Business Insider)
“Britain is the leader in ecommerce in the world, far ahead of the United States,” said Alphabet chairman and former Google boss Eric Schmidt. “In the time frame of you building a small startup, the Europeans will figure out a way of building a single digital market for your products.”

Meet the Lawyer Challenging the Food-Delivery Industry (Eater)
Attorney Shannon Liss-Riordan is representing Uber drivers in the startup’s pending lawsuit in California, but it’s not just the ride-share app she has her sights on — it’s the entire on-demand economy, which Liss-Riordan believes encourages a systematic misclassification and mistreatment of its workers.

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