News and Analysis

News & Analysis

Report: Fake Google Maps Listings Ensnare Consumers, Harm Legitimate Businesses

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“Chronic” local listings fraud on Google Maps, where con artists pose as handymen and other local service providers, sometimes stealing the names of legitimate operations, is endangering consumers and sucking business away from viable local businesses, the Wall Street Journal reported.

As Google seeks to prop up its lucrative but “cresting” search business and consolidate its lead in local, the tech giant is struggling to address the fraud issue and perhaps even to care about it. 

News & Analysis

OOH Emerges as Strong Digital Channel for CPGs

by Joseph Zappa Share this  
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Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers say they trust the content in OOH ads, more than any other single medium.

News & Analysis

B2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention

by Joseph Zappa Share this  
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The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video length from six to four minutes from 2017 to 2018, and audiences are tuning in longer, Vidyard reports in its annual video in business report.

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Streets Ahead

New AIs Offer Surprisingly Traditional Results for Local

by Damian Rollison Share this  
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At least for now, Alexa and Google are thinking of AI-powered local search in the traditional sense of providing the user with a range of relevant options — even when organic search is trending toward the single best answer.

Commentary

Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

by The Editors Share this  
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As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017.

Commentary

Why Hasn’t a Killer App Emerged for Finding Local Events?

by Megan Hannay Share this  
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The local events space is still waiting on its ubiquitous app. There’s Yelp for restaurants. And Uber/Lyft for getting to and from. But there’s not yet a go-to for the crux of the night – the thing you do when you’re out on the town.

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News & Analysis

Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…

News & Analysis

Street Culture: A Different Approach to Hiring and Firing

by April Nowicki Share this  
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The current shortage of tech talent means candidates who have high-demand skills, such as programming, have their pick of employers. Startups are responding to that by creating ultra-transparent, collaborative workplaces.

News & Analysis

LMC’s Coats Not Bullish on ‘Information Trust Exchange’ to Monetize Content

by Tom Grubisich Share this  
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After mulling over the recent proposal to realign publishers’ relationships with advertisers and readers, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought it was something legacy media companies would buy into.

News & Analysis

LBMA Podcast: LiveNation’s LBM Platform, UPS Invests in Deliv

by Asif Khan Share this  
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On the show: Sodimac lets you sleep on the side of the highway; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner.

News & Analysis

Street Fight Daily: Angie’s List Dropping Paywall, Amazon Strengthens IoT Offerings

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List to Drop Paywall for a Freemium Model (TechCrunch)… It’s Amazon Echo’s World; Alphabet’s Nest Just Lives in It (Recode)… When It Comes to Platforms, Agencies Have Snapchat On Their Minds (Digiday)…

Commentary

Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

by Eric Groves Share this  
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Constant Contact’s recent announcement that it would be acquired by EIG, got me reflecting on the past 15 years and how much the industry’s evolution has taught me about what it takes to effectively sell to small and medium-sized businesses (SMBs).

News & Analysis

6 Call Tracking Platforms for SMBs

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As SMBs explore new digital advertising opportunities, they’re becoming even more reliant on call tracking platforms to determine what’s working and what’s not. Here are six examples of call tracking platforms that businesses are using right now.

News & Analysis

Street Fight Daily: Facebook Reaches 3M Advertisers, Googler Explains AdWords Changes

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Just Passed 3 Million Advertisers — Here’s Why It’s Doubling Down on Small Businesses (Business Insider)… Google’s Take on the Recent Changes to the Results Page (Search Engine Land)… The Inside Story of Uber’s Big Bet on Food (Business Insider)…

News & Analysis

Local Media Companies Tout Events for Revenue Diversification

by David Hirschman Share this  
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At that Borrell Associates event this week in New York, several speakers touted local live events — from awards shows, to beer tastings, to road races — as a potentially lucrative revenue stream with sizable margins, that local publishers could easily expand into.

News & Analysis

Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data

by David Hirschman Share this  
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The partnership potentially represents a shift from the GPS data that advertisers have previously relied upon for recent location ( which only works when users are outdoors and actively using their mobile devices) and toward more granular beacon data in profile creation and retargeting.

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