LBMA Podcast: LiveNation’s LBM Platform, UPS Invests in Deliv

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv finds an investor in UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.

Top stories of the week

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1. Sodimac – McCann Lima highway billboard 9:27
2. Crimtan partners with Primesight 12:17
3. Grability’s Rappi app 14:00
4. LiveNation to roll out Location Based Marketing Platform 20:30
5. UPS invests in Deliv 23:40

Resource: Global Mobile Proximity Payment Users Surpass 1 Billion by 2019 29:40

Member News

1. Yahoo! Japan signs contract with IndoorAtlas 35:30
2. ASDA + Clear Channel UK 36:45
3. xAD launches MarketPlace 37:40
4. PlaceIQ teams with LiveRamp for TV ads 39:20
5. Geofeedia partners with Dell’s Digital Business Services 40:25