News and Analysis

5 Cannabis Payroll Platforms

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Growers, dispensaries, and other businesses that operate in the legal cannabis industry are caught between federal and state regulations, which make banking and payroll a challenge. Despite marijuana being legal in many states, cannabis businesses are still on shaky ground at the federal level, and banks in particular are skittish about partnering with the industry. Without solid banking partners, local cannabis businesses can have trouble keeping up on payroll. So what’s the solution?

Rather than waiting for Congress to make a decision on potential regulations that would shield banks from federal punishment for maintaining accounts for cannabis businesses, more dispensaries and growers are moving toward using web-based cannabis payroll platforms designed specifically for their industry.

Hyperlocal Social Firm Nextdoor Closes $170M Round, Adds Meeker to Board

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The company seems well positioned to address the ills of social network and platforms plagued by negative user-generated content in general these days. That’s because it actually verifies the identities of its users and puts people in touch who live near each other in the physical world, definitely not eliminating all risk but limiting the chance that people use digital anonymity to harass each other without repercussions.

Inform Your Multichannel Customer Experience Strategy

The Number-One Reason Consumers Will Delete Your App

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It’s easy to get your app deleted from consumers’ phones at a time when every businesses has its own mobile property and social notifications are wearing consumers down. If you want to get deleted, just message your customers all the time, a new study by messaging platform Leanplum found.

The most common reason consumers deleted mobile apps is too many irrelevant notifications, Leanplum’s survey of 1,000 US mobile users found. This held true for all generations, from Gen-Z to Baby Boomers. More than 75% of the crucial millennial generation said they delete apps due to excessive notifications.

Commentary

A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

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Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines.

Frustration With Digital Marketing Vendors Boils Over for One SMB

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If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”

How Brands Can Find the ‘Advertisable Moments’ They’re Missing

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Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected places.

Latest Posts

Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs?

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Fermat wants to allow customers and small businesses (or people offering services) to talk directly to one another and pay for services using the likes of Bitcoin. As founder Luis Molina says: “Fermat aims to replace the ‘Sharing Economy,’ where powerful intermediaries extract significant value and information from every exchange.”

5 Platforms to Quickly Sell Overstocked Items

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When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.

Sponsored Post: How a Digital Agency is Key to SMB Marketing Success

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Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…

Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…

The Real Problem With Duplicate Data

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Duplicate information — or information that is exactly like something else — isn’t the problem. The problem is publishing inconsistent data (or publishing two different listings) that are referencing the same location.

Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools

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For Philz Coffee, a “third-wave” coffee chain with a focus on drip coffee, customer service has become a differentiating factor. For more than three years, Philz has been working with hyperlocal vendor OwnerListens to collect valuable feedback from customers.

Spring Brand Battle: Jackson Hewitt vs. Liberty Tax

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Spring’s Brand Battle was the closest one yet with a spread of just four points overall. Local advertising and SEO strategies called the winner this month, and the losing contender would have had a better chance of overtaking its competition with more focus in those areas. Find out whether Jackson Hewitt or Liberty Tax Service earned a better return on local advertising effort!

Street Fight Daily: Groupon Sells Off Breadcrumb to Upserve, Google My Business API Updated

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Just Sold its Restaurant Software Business to Upserve… Google Updates the Google My Business API to Version 3.0… Uber and Lyft Threaten to Leave Austin After Prop 1 Loss…

Raise Report: New Funding for Via, Drivy, Home Chef

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for Bnbsitter, Passport and Trov.

Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Factual, and Promoboxx.