Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business (Business Insider)
For the first time in its seven-year existence, car-hailing app Uber is outsourcing some of its server infrastructure beyond its own four walls, reports The Information. Uber is apparently soliciting bids from the likes of Google, Microsoft, and Amazon — the leading players in cloud computing, where companies can punch in their credit card and get access to fundamentally unlimited supercomputing power.

Google Launches Local Source Tag to Help You See More Local News (Mashable)
Google News has introduced a new “Local Source” tag that identifies news from sources that are reporting first-hand on nearby news. It’s a welcome nod from one of the Internet’s biggest traffic drivers at a time when local news outlets face an uncertain future. James Morehead, product manager of Google News, said that the new tag is meant to bring “greater exposure for local news outlets reporting on stories that have gone national.”

Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs? (Street Fight)
Rick Robinson: Fermat wants to allow customers and small businesses (or people offering services) to talk directly to one another and pay for services using the likes of Bitcoin. As founder Luis Molina says: “Fermat aims to replace the ‘Sharing Economy,’ where powerful intermediaries extract significant value and information from every exchange.”

Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall (Business Insider)
Amazon is close to launching its own recipe-delivery service in partnership with Tyson Foods, showing the e-commerce company’s growing ambition in the grocery and food business.

Sponsored Post: How a Digital Agency is Key to SMB Marketing Success (Street Fight)
Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies.

Billy Penn Taking Its Formula to Pittsburgh with Help From Gannett Investment (CNN)
The founders of Billy Penn, a local news startup in Philadelphia, are launching a second site in Pennsylvania’s second biggest city, Pittsburgh. With the help of a recent investment by Gannett, Billy Penn’s owner Sprited Media will launch the as-yet-unnamed site by the end of the summer.

5 Platforms to Quickly Sell Overstocked Items (Street Fight)
When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.

How Foursquare Hopes to Hit Profitability (TechCrunch)
Foursquare’s business looks a whole lot different than it used to. New CEO Jeff Glueck and co-founder Dennis Crowley know it — and they still have a plan to hit $100 million in revenue, and profitability, in the next few years. Efforts to do this will focus in part on building new tools for businesses that can help them grow.

How to Effectively Prioritize and Amplify SEO Content (Search Engine Land)
Winston Burton: Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on.

Botify, an SEO Crawler that Helps Your Website Optimize for Googlebot, Launches (TechCrunch)
Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. Enter Botify, a cloud-based crawler that will examine your website and create a detailed SEO analysis with actionable feedback.

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