News and Analysis
Which Emerging Social Platforms Will Win Big This Holiday Season?
Retailers looking for an edge this holiday season are testing the waters with newer, emerging social platforms in a bid to generate awareness and market their products to huge audiences of tech-savvy teens and twenty-somethings.
On TikTok, a mobile app for creating and sharing short videos, retailers are poised to connect with a base of more than 500 million users.
With GatherUp Acquisition, ASG Expands Into Reviews Space
Mike Blumenthal says the acquisition by ASG gives GatherUp greater access to organizational value, helping the company build better products and processes faster and more robustly. He expects there to be virtually no change in GatherUp’s day-to-day activities. All of the company’s teams—including sales, customer success, engineering, and management—will remain intact following the acquisition. Aaron Weiche will stay on as CEO. Although GatherUp was founded in San Jose, the company employs a distributed team that is now focused in Minneapolis, Minnesota.
US Businesses Lead on Reputation Management
Loyalty to local businesses may never cease to be an important factor in brick-and-mortar commerce, but the boom of “near me” searches and the emphasis on convenience in the age of mobile search make a prime online presence for the quick-querying passerby more important than it has ever been. This latest Uberall data indicate that responding to reviews can provide the slight 5-star rating bump that guides an unfamiliar customer into a store she may otherwise pass up for a higher-ranked competitor.
Latest Posts
Street Fight Daily: Gannett Buys ReachLocal, Facebook Debuts Staff-Curated Event Recommendations
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett to Buy Digital Services Company ReachLocal… How Businesses Can Take Advantage of the Massive Opportunity in Local Data… Facebook Debuts Event Recommendation Based On Staff Opinions, Not Algorithms…
Street Fight Daily: Twitter Launches Location Feeds, Are Ride-Share Drivers Independent Contractors?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Launches Tags to Location Feeds with Foursquare… Lyft’s $27 Million Deal to Make Drivers Independent Contractors Gets Closer To Approval… 6 Tools SMBs Can Use to Identify Dissatisfied Customers …
Street Culture: G/O Digital Building Community via Nerf Wars
The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. CEO Tim Fagan says that when G/O spun off from TEGNA, the strategy to build culture was intentionally developed with just three short, simple values: accountability, quality, and urgency.
#SFSW16 VIDEO: At the Intersection of Travel and Local
The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust