News and Analysis
5 Ways to Reduce Errors in Voice Ordering
Restaurant chains like Wingstop, Domino’s, Panera, and Round Table have created their own skills to make it easier for people to place orders through voice assistants like Amazon’s Echo and Google Home. But before voice ordering can truly disrupt the restaurant industry, restaurants have to find ways to reduce the friction and eliminate the kinds of errors that lead to the wrong orders being delivered.
Here’s how some of the country’s top restaurant chains are overcoming the challenges associated with voice ordering and developing more frictionless customer experiences.
96% of Companies Say They’re Losing Subscribers for Fixable Reasons
Ninety-three percent of companies that rely on subscribers say retaining existing customers is as or more important than acquiring them, and 96% say they are losing subscribers for reasons they should be able to ameliorate. That makes pooling industry resources and determining means of improvement urgent, and that is the precise subject of a new report by Brightback, a customer retention software firm.
Survey: What Marketers Want from Location Data
Marketers surveyed showed an especially keen interest in understanding how they can integrate location data with other kinds of information. Asked how they deploy location data, 27% said it’s a “key component of a broader strategy to map the customer journey online and offline.” Twenty-six percent, the second-largest segment, said they were interested in learning how to marshal location data in conjunction with other data to achieve more advanced goals than their current practices allow.
Commentary
The Impending HTTPstrophe — And What it Means for Local Businesses
“Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites,” writes David Mihm to Mike Blumenthal. “As soon as this month if an http:// website contains any input field, users will start getting scary security messages.”
The ABCs of Reputation Management for Brands
Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores.
Understanding How Google Measures Store Visits
Even though ecommerce is growing and brick-and-mortar retail is arguably in the midst of a slow decline, 90% of consumer dollars are still spent in physical stores, and the intent of Google’s store visits data is to help demonstrate the efficacy of multiple online touchpoints that might drive consumers into a store.
Latest Posts
How ‘Moment-based’ Targeting Will Impact Local Advertising
We are now onto the second phase of moment-based targeting, focusing on the combination of multiple factors in a moment to determine when a consumer will be most receptive. To find these receptive moments, an advertiser can identify and tap into many signals that will provide info about the end recipient’s state of mind.
Street Culture: Ampush Employees Driving Company Reinvention
Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.
LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Beco battery free beacons, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Redbox + 7Eleven, RoamingAround, and Gravy.
Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,
Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers
The plugin “empowers the user to pinpoint where they are and then the stories are brought to them. It’s like Pokémon Go for journalism,” says founder Stephen Jefferson. “Users can now walk around to different locations and see what events, what news or crime stories have been reported around them.”
New Report Identifies Enterprise Customer Types & Needs
In our latest analysis, we discovered that the integration needs of enterprise marketers reveal some clear correlations in terms of attitude, behavior and installed technologies. For example, the companies that found local store sites to be most effective were also doing well with local print, and planned to increase their social, mobile, and digital display advertising.
DevHub Launches ‘TXT a Restaurant,’ Enabling More Interaction With Consumers
The website-building platform can manage hundreds of local sites for a single agency or brand. This week, the company is launching DevHub Labs and is announcing the group’s first experiment, “TXT a Restaurant” — which will allow local businesses to try out a new digital tool: click-to-text, a new way to connect with consumers who may be hesitant to use the more traditional click-to-call.
Street Fight Daily: Wal-Mart May Buy Jet.com, MasterCard Teams Up with PlaceIQ
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking at Amazon, Wal-Mart in Talks to Buy Web Retailer Jet.com… New Report Identifies Enterprise Customer Types and Needs… MasterCard Hooks Up With PlaceIQ for Location-Based Insights…
Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart
For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, collecting dust and rust. Instead, they need to make the discovery process and conversion to offline visits as easy and personal as Amazon does.
6 DIY Tools Merchants Can Use to Make Video Ads
The opportunities for businesses that take advantage of video advertising are immense. Pre-roll video ads can familiarize audiences with lesser-known brands, and spots that coincide with PPC campaigns have been shown to increase ad recall and lift brand awareness.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem