Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages (AdWeek)
According to statistics released today by the Canadian messaging app, users have exchanged 1.8 billion messages with the more than 20,000 bots created by developers since Kik first opened the floodgates in April. The momentum could be good news for brands on the platform hoping to build engagement with fans.
Street Culture: Ampush Employees Driving Company Reinvention (Street Fight)
Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.
Facebook Demotes Publishers Using Clickbait-Like Headlines (AdAge)
Facebook is taking new action against something readers claim to dislike: clickbait headlines designed to lure them to articles. On Thursday, Facebook said it plans to escalate a previous effort against clickbait by demoting articles in its News Feed if their headlines contain certain, undisclosed phrases.
Jet.com Has Been Trying to Beat Amazon at the Wrong Game (Quartz)
Alison Griswold: Were Walmart to acquire Jet, it would mark a quick and disappointing end for a startup that shot to a $1 billion valuation and attracted a great deal of hype for going after an online juggernaut. But that outcome should hardly be surprising. Jet has spent the past year trying to beat Amazon at the game of low pricing, which is a game Amazon no longer even bothers to play.
How ‘Moment-based’ Targeting Will Impact Local Advertising (Street Fight)
Ken Harlan: We are now onto the second phase of moment-based targeting, focusing on the combination of multiple factors in a moment to determine when a consumer will be most receptive. To find these receptive moments, an advertiser can identify and tap into many signals that will provide info about the end recipient’s state of mind.
On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works (NiemanLab)
Here’s a bright spot for those anxious about the future viability of local news businesses: North Carolina-based Charlotte Agenda says it’s on track to pull in $850,000 in revenue this year, higher than it expected. Oh, and it’s both growing and profitable.
Cross-Device Attribution Isn’t Perfect, But It is Critical (eMarketer)
As senior vice president of New York media and account management at digital advertising agency 360i, Michael Lampert’s responsibilities include assisting clients in using technology and cross-channel strategies to fulfill their goals. He spoke with eMarketer’s Lauren Fisher about the industry’s cross-device attribution capabilities.
Nike and Others Dive Into Instagram Stories: Why Some Marketers Already Prefer It to Snapchat (AdAge)
Instagram’s new Stories feature, ripped right from the Snapchat experience, already is a brand favorite. That’s partly because Instagram is more welcoming to brands, and partly because it’s just bigger. Nike, for example, generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available. On Snapchat, Nike’s best video got 66,000 views.
Google App Now Delivering Restaurant Reviews & Best-Of Lists for Local Searches (Search Engine Land)
Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location.
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