News and Analysis
What Consumers Believe About Ads: Effectiveness, Creepiness, Transparency
The good news for advertisers is that members of Gen-Z, while finding ads just about as threatening to privacy as respondents of every other age group, appear to see their benefits, too. Forty-six percent of Gen-Zers said personalization can be beneficial, compared to 30-36 percent of older age groups. About three quarters of respondents in all age ranges said personalizations imperils privacy.
Gimbal App Gives Consumers More Choice, Privacy Controls
While the digital marketing industry waits for full enforcement of California’s Consumer Privacy Act (CCPA) to go into effect later this year, the mobile advertising, location solutions, and data company Gimbal is actively working to position itself as a leader in the consumer privacy space. The company recently launched a mobile app called LocationChoices, which gives consumers more control over how their data is used. Gimbal is also building a coalition with other industry players that would give participating vendors a way to systematically honor the requests of individual consumer opt-outs.
Local Search Association Rebrands as Localogy
In 2019, updates to Google’s local search algorithms and changes in the way consumers use mobile devices caused a shift in the way local businesses marketed themselves online. Digital marketing firms have been quick to pivot to meet market demand. As of today, one of the industry’s most influential not-for-profit associations is making a change as well.
Local Search Association (LSA), a not-for-profit association of companies focused on local and location-based marketing, will now be known as Localogy. The name change is part of a larger rebranding effort as the group looks for ways to better showcase its mission to re-invest in the changing nature of local business.
Latest Posts
Moz Targets Duplicate Listings With Revamped Dashboard for Businesses
Multiple business listings can be a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.”
Street Fight Daily: Lyft Adds Multi-Stop Feature, Search Attribution Elusive for SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Riders Can Now Add More Than One Stop to Their Routes… Moz Targets Duplicate Listings with Revamped Dashboard for Businesses… Most Retailers Offer Mobile Coupons, Payments, But Implementation Not Always Easy…
As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business?
“There are two paths for consultants or small agencies today,” writes David Mihm. “Either be a generalist who’s aware of all the major channels, and the kinds of businesses that are good fits for those channels, or develop an incredibly deep focus in a particular channel, and make a name for yourself as the go-to resource within that channel.”
6 Ways Mobile Shopping Apps Are Targeting In-Store Customers
More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.
Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…
How ‘Moment-based’ Targeting Will Impact Local Advertising
We are now onto the second phase of moment-based targeting, focusing on the combination of multiple factors in a moment to determine when a consumer will be most receptive. To find these receptive moments, an advertiser can identify and tap into many signals that will provide info about the end recipient’s state of mind.
Street Culture: Ampush Employees Driving Company Reinvention
Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.
LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Beco battery free beacons, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Redbox + 7Eleven, RoamingAround, and Gravy.
Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,
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