News and Analysis
With GatherUp Acquisition, ASG Expands Into Reviews Space
Mike Blumenthal says the acquisition by ASG gives GatherUp greater access to organizational value, helping the company build better products and processes faster and more robustly. He expects there to be virtually no change in GatherUp’s day-to-day activities. All of the company’s teams—including sales, customer success, engineering, and management—will remain intact following the acquisition. Aaron Weiche will stay on as CEO. Although GatherUp was founded in San Jose, the company employs a distributed team that is now focused in Minneapolis, Minnesota.
US Businesses Lead on Reputation Management
Loyalty to local businesses may never cease to be an important factor in brick-and-mortar commerce, but the boom of “near me” searches and the emphasis on convenience in the age of mobile search make a prime online presence for the quick-querying passerby more important than it has ever been. This latest Uberall data indicate that responding to reviews can provide the slight 5-star rating bump that guides an unfamiliar customer into a store she may otherwise pass up for a higher-ranked competitor.
5 Innovative Ways to Use AR in Holiday Marketing
A technology that was once considered to be on the fringes of digital marketing has moved into the mainstream, as retailers around the country find new ways to use AR in their 2019 holiday campaigns. From virtual try-ons to camera filters designed to drive people into physical store locations, there’s no limit to the number of ways creative marketers can use AR. Enterprising retailers are capitalizing on the momentum as they come up with smarter ways to help shoppers contextually visualize what products will look like on their bodies and in their homes.
Let’s take a look at how five major companies are using AR for holiday marketing this year.
Commentary
Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers
As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
Latest Posts
Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart
For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, collecting dust and rust. Instead, they need to make the discovery process and conversion to offline visits as easy and personal as Amazon does.
Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…
Street Fight Daily: Attribution Tech’s Star Is Rising, Mall Operator Enlists Local Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Yext’s Snapchat Integration Means for Brick-and-Mortar Biz… Attribution is Becoming More of a Priority for Marketers… Giant Mall Company Enlists 10 Tech Startups to Drive Brick-and-Mortar Business…
Survey: Demand for Multichannel Programmatic Is Promising
Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.
Street Fight Daily: Uber and Didi Close $35B Deal, Most Businesses Still Lack Mobile Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells China Operations to Didi After Losing Billions… Even as Mobile Gobbles Up Web Traffic, 80% of Businesses Lack Long-Term Mobile Strategies… Excited about Google’s New Map Ads? You Should Be!…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels