There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.
What Google is to search, Facebook is to social. Those same local business owners know that, when it comes to social marketing, a good portion of their success depends on what they and their customers do on Facebook. So if Facebook gets serious about local, could that change the local landscape? What would it look like?