News and Analysis
Mobile Marketing Firm Verve Acquired by Germany’s MGI
The companies underscored Verve’s location data-driven ability to drive prospective customers into brick-and-mortar stores, adding a cutting-edge ad tech capability to MGI’s suite of existing media solutions. Verve will also help the European enterprise increase its presence in North America.
6 Privacy Tools for CCPA Compliance
With the clock ticking on full enforcement of CCPA, businesses are looking at how they can get into compliance—and fast. Technology vendors have been quick to step in and fill that void, launching integrated privacy management platforms with CCPA and the European Union’s GDPR in mind. Most of these platforms can be configured to specific privacy regulations, helping businesses automate their data collection practices and regularly performing risk assessments to determine whether they’re handling personal data correctly.
Here are six examples of tools that companies can use to ensure CCPA compliance.
Foot Traffic Data Shows Signs of Retail Apocalypse Can Speak to Smart Retail Strategy
Over the last year, we saw many well-known brands close their doors and scale back their offline footprints. While many believed this to be a sign of weakness, it was, in fact, a sign of a very effective corporate strategy.
Retailers such as Macy’s and Walmart both faced multiple closures in 2019, but when digging deeper and analyzing specific store locations, we uncover a much more informative narrative than simple brick-and-mortar decline.
Commentary
Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales
With the right approaches and strategies, stores can connect with consumers throughout December, even as the clock ticks down to everyone’s end-of-year celebrations. So, hitch your sleigh to the following five activations — put these in your marketing mix and get ready to toast your company’s end-of-year sales with a cup of retail cheer.
Google Websites — To Infinity and Beyond?
“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”
At Cloud Summit, a Focus on the Transition to SaaS Services
ReachLocal’s CPO Kris Barton noted that SaaS churn is typically between 6 percent and 22 percent. Media churn is between 39 percent and 86 percent. The key is to provide an integrated marketing system, said Barton: “Sixty-four percent are more likely to use a marketing system when it is integrated with core business systems.”
Latest Posts
Belly Launches Loyalty Platform for Enterprise Retailers
According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.
Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…
Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust
Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.
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Why TV Remains the Heartbeat of Local Connection