Street Fight Daily: Facebook Buys CrowdTangle, PlaceIQ Teams with Nielsen Catalina

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Buys CrowdTangle, a Social Analytics Tool for Publishers (VentureBeat)
Facebook’s latest acquisition is CrowdTangle, a startup that tracks how links are shared on social media services like Facebook, Twitter, and YouTube. CrowdTangle appears to be most popular with media companies — customers include NPR, the BBC, BuzzFeed, and Vox — but the service also boasts of customers across marketing agencies, sports leagues, and nonprofits.

Street Culture: Threads Touts Holistic Understanding of Employees to Grow Culture (Street Fight)
The six-year-old software startup employs 21 people in total. Co-founder Sean Abbas is frustrated at some of the ways that companies relate to their employees, and Threads software aims to help managing executives describe and understand the issues in building their company culture.

PlaceIQ Teams with Nielsen Catalina Solutions on Detailing the CPG Purchase Path (Geomarketing)
PlaceIQ is working with Nielsen Catalina Solutions to expand measurement of online-to-offline ad effectiveness for consumer packaged goods products.

Google’s Tiny Radars Tweaked to Identify Everyday Objects in a Home (MediaPost)
Last year, Google introduced Project Soli — yet another way to interact by hand gestures interpreted by miniature sensors using radar technology. The idea is for that technology to be incorporated into small devices and everyday objects. Now researchers at the School of Computer Science at the University of St. Andrews have taken that technology and translated it to be used for object and material recognition.

How Data Affects Client-Agency Relationships (eMarketer)
The rise of digital has also meant, for most marketers, the rise of data. And according to research from August 2016, data is changing the way brands deal with agencies.

Instagram Will Now Let You Tag Friends, Add Links, and Create Boomerangs in Stories (Adweek)
The Facebook-owned platform has unveiled a handful of features to Instagram Stories, which will let users tag friends, add links and even create short videos that play forwards and backwards on a loop. The updates, which debuted today, are the biggest the photo- and video-sharing platform has released since it launched the Snapchat copycat channel in August.

Apple News Still Has a Lot to Prove to Both Sides, Buy and Sell (AdExchanger)
Allison Schiff: Apple isn’t offering much in the way of targeting. Its trove of registration data will stay under lock and key, and NBCUniversal, which just partnered with Apple to rep ad inventory in Apple News, won’t be able to sweeten the deals it cuts with publisher-specific data, either. Advertisers will be able to target by content category, like lifestyle, sports or business, but not by specific publisher.

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

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