News and Analysis
Retailers Succeed at Listings, Struggle on Rankings, Review Response
Retailers scored best on average on listings, suggesting that management is succeeding at getting multi-location stores to optimize the fundamentals of their online presence. The poorest average category score, rankings, indicates brands are failing to pop up when consumers search for unbranded items. At a time when consumers are increasingly searching for items “near me” instead of brand-name stores where they could find those items, businesses stand to gain if they invest in non-brand-specific keywords.
Street Fight’s February Theme: Beyond the Screen
Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.
We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?
As Privacy Regulations Shake Out, New Winners Emerge
Not even one month has passed since the implementation of California’s newest data privacy regulations, and some winners and losers are already beginning to emerge. As companies across the country work to comply with this new state law, fundamental shifts are happening and some brands are going back to an older style of data collection and usage.
How this retreat is viewed depends on who you’re talking to. Industry veterans like Dawn Colossi, chief marketing officer at FocusVision, see the return to more traditional forms of data collection as a good thing. Others in the industry have a different view on what returning to older forms of data collection will ultimately mean for technology and marketing firms.
Commentary
State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey
It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.
Latest Posts
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous
With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.
5 Tools for Buying Local Ads in National Publications
By placing localized ads in national publications, smaller businesses and national chains with physical locations can cut down on wasted spending and ensure their ads are only being seen by consumers in the markets they serve. At the same time, these businesses are getting access to high-quality publications for a tiny fraction of the typical cost.
Burbio Creates Smarter Community Calendars for Local Events
Calendar and event sites in surburban towns have a “massive pain point,” according to hyperlocal entrepreneurs Dennis and Julie Roche. Their company, Burbio, tailors calendar information for consumers so that they can more easily keep up with everything that’s going on in their communities.
Street Fight Daily: Salesforce Launches Retail Platform, 55% of Online Shoppers Start on Amazon
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Announces Cloud-Based Retail Platform for In-Store, Online (MediaPost) As part of the Customer Success Platform, retail brands on the Salesforce Commerce Cloud can transform how they connect with their customers at every step in the journey: from discovery, engagement, and transaction to […]
Pingup and EatStreet Set the Table for Simple Digital Food Ordering
Ordering dinner is getting a little bit easier. Two powerhouses in the chain that links that Chicken Phad Thai to the plate on your table are partnering to simplify the process of actually getting it there. EatStreet, the digital ordering service with more than 15,000 restaurants in over 250 cities in its quiver and transactional tech developer Pingup (connecting scores of […]
Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…
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