Biggest Tech Trend for eCommerce in 2019: People-Based Identity

If people-based identity is the new lifeblood of eCommerce, then the identity graph is its beating heart. First- and second-party data keep the heart healthy and strong, while third-party data is anemic and can ultimately lead to system failure.

Earn an A+ with Back-to-School Email Marketing

Retailers, have you optimized your email marketing for back-to-school shopping? If not, it’s not too late—there’s still a huge opportunity to capture your share of this year’s lucrative season, with sales predicted to reach nearly $83 billion.

How to Create a Seamless Online/Offline Shopping Experience

Thanks to advances made in the digital world, in-store identification can be linked to existing digital identifiers and unlock sophisticated, real-time personalization that is seamless across channels.