News and Analysis
More Americans Are Using Delivery. The Change Is Here to Stay
Delivery has perhaps been the industry most clearly affected by the Covid-19 pandemic. When physically going to brick-and-mortar stores became a life-or-death exercise, delivery, which had already grown under the rise of e-commerce, became an even more essential part of how local commerce functions.
Khaled Naim, co-founder and CEO of delivery software company Onfleet, touched on how delivery has changed in the past months, how long those changes will persist, and what technologies are fueling the widespread increase in deliveries.
Consumer Concerns Shift from Covid-19 to Economic Uncertainty
Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
Foursquare Uses Location Data to Increase Shopper Safety During Covid-19
Social distancing has become a new way of life, but in crowded metro areas, it’s not always possible to remain socially distant inside busy places like supermarkets and pharmacies. Shopping during off-peak periods is the best way to avoid crowds, but during the daytime hours, it’s anyone’s guess whether a particular store will be crowded or empty.
Foursquare thinks it has a solution.
Commentary
An eBook on Google Q&A: Everything You Wanted to Know and More
Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.
Is Voice the Future of Local AR?
Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.
The Biggest Roadblocks to Building a Top Loyalty Program
To build a successful loyalty program, make sure that customers can see what points and rewards they’ve earned without making them jump through hoops. Make your system as transparent and frictionless as possible, and try to communicate via each member’s preferred channel.
Latest Posts
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Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies
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SweetIQ Launches Next-Gen Listings Network
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Brandify Launches Mobile-First Incubation Lab
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How Facebook Finally Reconciled Commerce and Connections
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