Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies

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Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond. Contrasting the two groups against the average user of Foursquare City Guide and Foursquare Swarm, the company determined which retailers the moviegoers, as a group, overindexed for.


Foursquare notes that just because a chain or category was called out for one type of fan doesn’t mean the other isn’t also likely to go there. It just meant that the segment had a higher affinity than the other, by a margin of at least 10.