Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Case Study: Some Sticking Points Sites May Encounter with Google’s Mobile-First Index (Search Engine Land)
Glenn Gabe: The case I’ll present today is a good example of how changes from Google, and then on the client side, could end up colliding on the web. Both parties have the right intentions, but the collision could yield serious problems.

Finding Success as a Digital Agency, DAC Group Expands Deeper Into Europe (Street Fight)
The legacy listings company has undergone a transformation over the past five years, doubling revenue while shifting its mix from 80% print to 90% digital. We caught up with CEO Norm Hagarty to talk about DAC Group’s two recent international acquisitions and where he thinks local is heading.

Report: Millenials, Gen-Zers, And Brick-and-Mortar Retail (MediaPost)
The following data from our research further show the degree to which Mobile Prodigies have integrated mobile experiences with their in-store decisions, moving through the consumer shopping cycle with their devices in hand. … 

Why People-Based Marketing Platforms Will Begin To Dominate In 2017 (Street Fight)
David Staas: This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. Ultimately, marketers want to engage real people in the real-world. Next year the impact of this will be felt in numerous ways.

Uber’s Clash with Regulators Moves to Self-Driving Cars (Wall Street Journal)
Since last Wednesday, Uber has defiantly offered rides to San Francisco customers in a handful of autonomous vehicles despite opposition from California regulators who demand the company get a state permit or pull the autos off the road.

How Marketers Can Convert Mobile Shoppers Into Sales (Street Fight)
Bernadette Coleman: Although consumers are willing to buy on mobile, the medium is primarily the gateway to get the consumer into the store to make the purchase. A business can prepare for mobile shoppers in many ways, but have you considered the many challenges that mobile shopping creates?

Facebook Will Allow Users to Block Certain Ad Categories, Such as Alcohol and Parenting (Business Insider)
Allowing people to block entire categories of ads from being shown in their feeds could negatively impact the social network’s ad load, or the number of ads that are visible in the News Feed.

Artificial Intelligence Finds Its Way Into Business Through Sales (TechCrunch)
Even though it has been in development for decades, this year, with the perfect combination of cheap computing power and access to increasing amounts of data, it seems AI’s time has come.

Microsoft Cortana is About to Become Your All-Purpose Productivity Bot (VentureBeat)
John Brandon: Microsoft Cortana has been playing catch-up with Siri and the Google Assistant, but that’s about to change.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]