Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Here and Microsoft Extend Mapping Deal, Expanding Into Connected Car Data (TechCrunch)
Microsoft was already using Here data in Bing Maps (used in, Cortana and other services) and the Bing Maps API. Now, it plans to expand that to use Here mapping data also in its future connected car services.

SweetIQ Launches Next-Gen Listings Network (Street Fight)
Local search marketing platform SweetIQ is releasing its “next generation” listings network today, enabling marketers to list businesses across more than 100 search and discovery websites.

California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF (Recode)
In a letter addressed to Anthony Levandowski, the co-founder of Otto and now head of Uber’s self-driving unit, the California DMV demanded that the ride-hail company stop operating its fleet of self-driving cars. The company just launched its self-driving pilot in San Francisco on Wednesday morning.

Google’s Share of Referrals to Publishers Drops Significantly (Poynter)
In 2015, Google was slightly behind Facebook, sending a total of 39.5 percent of all referrals. Today, the report says, Google drives about 32 percent of visitors, a decrease of more than 7 percent.

In 2017, Messaging Apps Will Drive Payments, Change Ad Metrics (MediaPost)
Evan Wray: 2017 will be the year that brands and marketers ask: How can I deploy dollars in mobile messaging in a way that is authentic and complimentary to my overall digital strategy? To answer that question, consider the top three projections that will shape the evolution of messaging apps as an effective advertising tool. 

Food Delivery Giant Just Eat Acquires HungryHouse and SkipTheDishes (VentureBeat)
Similar to GrubHub, Just Eat aggregates restaurants from across multiple types of cuisine and lets users order and pay for their food in-app. Buoyed by its $2.45 billion IPO back in 2014, Just Eat has gone from strength to strength in the two years since, and it operates in more than 15 markets across Europe, the Americas, and Oceania.

Amazon Conducts First Commercial Drone Delivery (Wall Street Journal)
Amazon last week made its first customer delivery by drone, carrying a package containing popcorn and a Fire TV video-streaming device several miles to a two-story farmhouse near Cambridge, U.K., in 13 minutes. 

Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies (Street Fight)
Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]