Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Retailers Test Out Google Maps Promoted Places Ads (Search Engine Land)
Promoted Places ads can appear in the Google Maps app when users are looking at maps of the surrounding area; users don’t need to have searched for the retailer. Promoted pins appear with the retailer’s logo on the map instead of a general category icon.

Openings and New Hires at Foursquare, Pinterest, and Verve (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, Gravy, CTIA, and Soleo.

How GrubHub Stays On Top of Social Media Innovation (eMarketer)
Mallorie Rosenbluth, head of social media at Grubhub, spoke about upcoming changes to social media in 2017 and how the brand is preparing for them.

Here and Microsoft Extend Mapping Deal, Expanding Into Connected Car Data (TechCrunch)
Microsoft was already using Here data in Bing Maps (used in, Cortana and other services) and the Bing Maps API. Now, it plans to expand that to use Here mapping data also in its future connected car services.

Raise Report: New Funding for JumpCrew, Thanx, Breather (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Movinga, Nectar, Mojio, and Splash.

65% of Connected Device Owners Are Open To IoT Advertising (MediaPost)
Brands and marketers may want to take a tip as to why people own smart or Internet-connected devices. The operative word here is useful.

With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation (VentureBeat)
With the global recession and the rise of digital, expectations for marketers shifted from simple brand management to revenue generation. Budgets were slashed, and CMOs were forced to get smart fast in all things digital.

On-Demand Delivery is Convenient, But Brand Choice Remains Prime (Recode)
Davaraj Southworth: What if the lesson of the on-demand era is that finicky consumers don’t really care how they get stuff, as long as it’s the exact right stuff? Your pizza might get delivered by a teenager from the pizzeria, an automated drone or a third-party delivery service. As long as it’s from the right place, it’s hot, and it has the right crust and toppings, who cares?

Mercedes-Benz Debuts Croove, Its Own Car-Sharing Network (TechCrunch)
Croove is pure peer-to-peer car rental model, where renters use an app to make choices about what model, trim level and other options they’re looking for in a car. The app will poll its database of registered vehicle owners in the area and find out what’s available for the time and duration need by the renter, and connect the dots.

Amazon Is Building an ‘Uber for Trucking’ App, Setting Its Sights on an $800 Billion Market (Business Insider)
The app is designed to make it easier for truck drivers to find shippers that need goods moved, much like the way Uber connects drivers with riders. It would also eliminate the need for a third-party broker, which typically charges a commission of about 15% for doing the middleman work.

LBMA Podcast: Amazon Go, Minute Maid, InMarket, and PlaceIQ (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]