News and Analysis
DISQO’s Case for Panel Data as the Post-Cookie Solution
Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.
New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World
Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.
Google’s FLoCs: “Advertisers and Publishers Are Right to Be Wary”
Google’s FLoCs is supposed to boost privacy in ad targeting. But the actual efficacy of the program and Google’s habit of boosting itself are fueling concerns.
Commentary
Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email
Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.
Facebook Takes a Stab at Local—Again
“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.
LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple
On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.
Latest Posts
When Breaking Google’s Guidelines Is Almost Necessary with GMB
A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).
5 Platforms Brands Can Use for Smarter Customer Communications
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.
Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s CEO Plays with Fire… Amazon Launches ‘Subscribe with Amazon,’ a Marketplace for Digital Subscriptions… Loyalty Programs: The Best Way to Connect Users is Every Way…
Openings and New Hires at Balihoo, Fika Ventures, Placed, Acquisio
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at EQ Works, Yext, Uber, and AdTaxi.
Raise Report: Getaround, Marble, Qualtrics Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for otonomo, Virtualitics, Factom, and Reltio.
Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…
Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products
Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.
The Usability Gap: Designing the Right Products for SMBs
Surely small business owners belong to the class of ordinary users. Expecting them to invest the time and energy to become power users is a good way to guarantee that your user base will remain small. This realization could lead to a very different and more fruitful approach to product design for SMBs.
Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior
Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.
Street Fight Daily: Marketers Eye Apple’s Snap Clone, Retail and VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Have Begun Eyeing Clips, Apple’s New Camera App… The Realities of Virtual Reality and Retail… Facebook Messenger Bots Work in Groups Now — Just Don’t Expect Them to Chat…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem