Street Fight Daily: Marketers Eye Apple’s Snap Clone, Retail and VR

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Marketers Have Begun Eyeing Clips, Apple’s New Camera App (Digiday)
Clips, launched three weeks ago, lets users shoot and edit social videos by combining video clips, photos, and music and then share them seamlessly on all social networks as well as iMessage.Expect brands to jump on the bandwagon soon to create social videos, say agency execs.

The Usability Gap: Designing the Right Products for SMBs (Street Fight)
Damian Rollison: Surely small business owners belong to the class of ordinary users. Expecting them to invest the time and energy to become power users is a good way to guarantee that your user base will remain small. This realization could lead to a very different and more fruitful approach to product design for SMBs.

The Realities of Virtual Reality and Retail (MediaPost)
Matt DePratter: At retail, many of the recent whispers about aisle reinvention lately have revolved around virtual reality. Whether the buzz translates into reality hinges on the following question: How do we, as marketers, bring VR to life for the Walmart or Target shopper in a way that actually improves his or her shopping experience?

Facebook Messenger Bots Work in Groups Now — Just Don’t Expect Them to Chat (VentureBeat)
Yesterday at its annual F8 developer conference, Facebook launched Messenger Platform 2.0, and discovery was the main theme. With chat extensions, bots finally gained the ability to interact with people in a group setting.

Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior (Street Fight)
Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.

The Rise of AR Will Unleash Competing Corporate ‘Realities’ (Wired)
Cade Metz: What if the reality built by you and your circle of friends separates you from other circles? What if Apple builds its own augmented reality platform? And Google, Microsoft, and Amazon? And won’t they all start serving us ads?

Despite Big Deals, Verizon’s Q1 Earnings Fall Short of Expectations (TechCrunch)
On the digital media side, Verizon says AOL (which owns TechCrunch) saw revenue (minus traffic acquisition costs) decrease 4 percent year-over-year, a decline it attributes to the growth of programmatic advertising. And Internet of Things revenue was up 17 percent.

Politico is Trying to Turn the Business Model for Magazines on Its Head (Poynter)
Politico Magazine is a novelty. While many publications struggle to convert their ink and paper to pixels, the four-year-old glossy bimonthly is reversing direction with a foray from digital into print.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]