Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber’s CEO Plays with Fire (NYT)
Mr. Kalanick pulled a fast one on Apple by directing his employees to help camouflage the ride-hailing app from Apple’s engineers. The reason? So Apple would not find out that Uber had been secretly identifying and tagging iPhones even after its app had been deleted and the devices erased. TechCrunch: Uber responds to report that it tracked devices after its app was deleted.

When Breaking Google’s Guidelines is Almost Necessary with GMB (Street Fight)
Joy Hawkins: A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).

Amazon Launches ‘Subscribe with Amazon,’ a Marketplace for Digital Subscriptions (TechCrunch)
The retailer is looking to expand its subscription footprint with a new program called Subscribe with Amazon, which aims to make Amazon the place to discover, subscribe to, and manage a range of digital subscriptions. WSJ: Amazon forms team to focus on driverless tech.

5 Platforms Brands Can Use for Smarter Customer Communications (Street Fight)
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content.  Here are five marketing platforms that use predictive technology to improve communication and increase engagement.

Loyalty Programs: The Best Way to Connect Users Is Every Way (eMarketer)
Consumers want a greater variety of ways to interact with their loyalty programs, compared with their preferences from a year ago, according to data from mobile marketing company 3Cinteractive.

Google Adds TV Inventory to DoubleClick Bid Manager to Bridge Digital-Linear Attribution Gap (VentureBeat)
In recognition of new streaming-driven attribution hurdles, Google is now adding traditional TV inventory to its DoubleClick Bid Manager platform in the U.S.

Facebook Is Offering Publishers Money to Create Produced Video (Recode)
Facebook wants to pay publishers to create more produced video as part of a plan to push the company’s new ad products, according to multiple sources.

A Database of Fake News Sites Shows How Much Fake News Has Filtered into Local (Nieman Lab)
PolitiFact, one of Facebook’s partners in its hoax-combatting program, published a list of 156 “websites where we’ve found deliberately false or fake stories” since beginning the Facebook partnership. The list is divided into four categories…

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