News and Analysis
The Comment Section Could Be the Next Big Source of Audience Data
Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.
Expert Roundup: How Will Retail Transform in 2021?
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
The Stakes of Apple’s IDFA Change
The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.
Commentary
LBMA Podcast: Dstillery’s DMaps, Estimote, Walmart & VR
On this week’s Location-Based Marketing Assocation podcast: Dstillery’s DMaps, Estimote, Landmrk + Ariana Grande, Walmart goes VR, Accuweather + Foursquare, Frito Lay goes back to school with Alexa.
How Reddit and Local Media Consortium Upvoted Each Other and Became Partners
But Reddit and the LMC each has something that the other wants. Reddit would like to tap into the LMC’s huge pool of 470 million unique visitors and turn many of them into subscribers. LMC publishers wants to learn from Reddit how to make their readers more engaged. Now, old media and new media are teaming up.
3 Tips for Managing Local Services Ads
Google expanded Local Services ads to the San Diego area in November 2016 and has been rapidly expanding this platform across different verticals and markets in the USA over the last two years. If you’re considering running Local Services ads, here are three things to know before getting started.
Latest Posts
Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.
Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.
Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…
Openings and New Hires at Buzzboard, inMarket, and SITO Mobile
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.
Raise Report: Sense360, Yieldify, Heap Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.
Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem