Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Voice-Enabled Speaker Usage to Grow Nearly 130% This Year (eMarketer)
This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year. Amazon’s Echo speaker will have 70.6% of users.

TripAdvisor Embraces Online Food Delivery with GrubHub Integration (VentureBeat)
Grubhub is integrating its online food ordering smarts directly into TripAdvisor, meaning those using the travel giant’s mobile apps and website in the U.S. will soon be able to click a button to order food while browsing for eateries.

Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year (Street Fight)
David Card: The majority of local businesses are increasing their spending on advertising and marketing this year, and they’re shifting their dollars towards a broad variety of digital tactics. Those are two of the key findings from Street Fight’s newly-released Local Merchant Report.

SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally (Street Fight)
This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.

As IPOs Pick Up, Big Startups Hold Out (WSJ)
A soaring stock market, historically low volatility and a rally in technology stocks has fueled a rebound in the market for initial public offerings. But the biggest, highest-profile startups are still hanging back, reflecting broader concerns about whether they can match the rich valuations offered by private investors.

The World’s Most Valuable Resource is No Longer Oil, But Data (The Economist)
The editors: There is cause for concern. Internet companies’ control of data gives them enormous power. Old ways of thinking about competition, devised in the era of oil, look outdated in what has come to be called the “data economy.” A new approach is needed.

Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C. (Street Fight)
Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.

Podcast: A Deep Dive on Facebook Instant Articles with The Washington Post (AdExchanger)
Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed.

3 Ways Marketers Can Use Data More Effectively (AdWeek)
Sailesh Patel: In my experience, there are three big reasons why data initiatives often lead to a dead end. I’ll give my advice for solving those common mistakes.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]