Raise Report: Sense360, Yieldify, Heap Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Monday, April 24: Farmdrop Secures £7 Million for Fresh Produce Delivery Service
Atomico, a fund started by Skype cofounder and former CEO Niklas Zennström, led the round, Business Insider reported. Farmdrop brands itself as “the ethical grocer,” helping consumers select and receive fresh produce from local vendors. The startup will use this funding to expand the geographical range of its operations.
Monday, April 24: LoveCrafts Raises $33 Million to Foster Digital Marketplaces for Crafts
Scottish Equity Partners led the round, VentureBeat reported. LoveCrafts provides a platform for digital community creation so that vendors making crafts can explore connections with other crafts-makers and market their products in the digital sphere. The company will use the fresh funding to scale up and invest in its technology.
Tuesday, April 25: Sense360 Scores $7 Million for Fast Food Location Marketing Solution
Qualcomm Ventures, Upfront Ventures, and Firstmark participated in the round, TechCrunch reported. Sense360 mines mobile data to better understand foot traffic at its fast-food partners’ brick-and-mortar locations.
Tuesday, May 2: Orbital Insight Rakes in $50 Million to Make Satellite Data Actionable
Sequoia Capital led the Series C round, Silicon Valley Biz Journal reported. Orbital Insight makes software intended to convert satellite data into actionable insights for other businesses. For example, Silicon Valley Biz Journal points out that the startup can count the number of cars in a parking lot to help a retailer understand sales patterns. Orbital Insight will use the capital to court new partners, seek business opportunities abroad, and expand its product portfolio.
Tuesday, May 2: Bonsai Takes in $7.6 Million So More Businesses Can Deploy AI
Microsoft Ventures and NEA led the round, Venturebeat reported. The Bonsai platform helps developers and data scientists more efficiently harness machine learning for the specific needs of their employers. The company will use this latest round of funding to develop its product and seek additional clients.
Wednesday, May 3: Yieldify Closes $6 Million Round to Help Businesses Capitalize on Web Hits
Binominal Ventures led the round, EU Startups reported. Yieldify helps consumer-facing companies optimize their websites to maximize the revenue they can make off each site visit. With the funding, Yieldify will expand the scale of its operations.
Thursday, May 4: Heap Locks Down $27 Million to Break Down Data for Businesses
Menlo Ventures and NEA led the Series B round, TechCrunch reported. Heap collects data from users active on an organization’s website or app and then breaks it down so that businesses can understand it without a data expert. The company will use its new funding to develop its product and expand its staff.
Joseph Zappa is Street Fight’s news editor.
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