Commentary
How AI Can Help CPGs Meet Millennial and Gen-Z Expectations
Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.
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How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem
Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice.
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What Happens to Local Data When Physical Stores Close?
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.
Beyond Search: AI Visibility the New Growth Lever for MULO Brands