News and Analysis

Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey

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Most marketers have accepted that they are in the process of defining a new purchase journey that will persist into the future.

Expert Roundup: How Will Retail Transform in 2021? Part II

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In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.

Retailers Use AI to Rebuild the Customer Experience

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Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.

Commentary

How the Ad Industry Encourages Poor Data Quality

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Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.

Untangling the Location Data Ecosystem

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As the location data industry progresses as a community, companies in our ecosystem naturally form into a kind of pyramid—NOT a hierarchical one but one that reflects how the different location companies fit into the ecosystem, who does what, their limitations, and their areas of focus.

Why Local News Sponsorships Are More Relevant than Ever

LION Loses Director DeRienzo to Hearst, but ‘Indie’ Summit Doesn’t Miss a Beat

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To find out what the Summit of Local Independent Online News Publishers accomplished, I went to longtime journalist Steve Beatty, who was editor and CEO of the award-winning, investigative website The Lens in New Orleans for eight years before joining LION as a consultant last January and who, with DeRienzo’s departure, has been named interim director.

Latest Posts

Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Linking Feature, a Boost for Publishers and Brands… Lyft is Doing Over 1 Million Rides Per Day.. Apple News May Let Publishers Sell Ads Their Own Way…

SMB Index: Local Stocks Down 2.8% in June

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The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.

One Size Does Not Fit All in the SMB Digital Market

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“At the very least you have to recognize your day-to-day experiences both discovering and interacting with small businesses are wildly different from customers in rural markets,” David Mihm tells Mike Blumenthal in their biweekly chat.

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…

Dead Fingers Still Walking?

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While Google and Facebook may have a lock on consumers and big advertisers, in no way do they have a lock on SMB advertisers. If Dex Media/YP can provide a better experience for its advertisers, it’s got a real shot at keeping those fingers walking well into the future.

Is DexYP the Consolidator That Local Has Been Waiting for?

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On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

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Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

Raise Report: Freshly, Rinse, Kinetica Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara, and Kepyr.

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

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San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.