In recent months, Google has launched a number of changes to Maps. Users will win with the more personalized and intuitive future of the app. Businesses will win, too—so long as you manage your location data, content, and reputation.
Providers need to do, ironically, what the best retailers do: make the experience better. To that end, data management is key. Here are some steps providers can take to address patients’ need for access and control.
Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.
Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.
When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention.
People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.