News and Analysis
Where Location Intelligence Stands as Foursquare Founder Steps Back
The story of Foursquare reflects what the evolution of smartphones and location technology allowed marketers to achieve — unprecedented awareness of where consumers are and how to cater to them on that basis. But data privacy concerns are pushing the narrative into new territory.
Google Postpones Cookie Day of Reckoning
Google announced it will not phase out cookies, which allow advertisers to track users across the Web, until mid- to late 2023. It had previously said it would do so by 2022.
Innovation Brief: Amazon, Apple, and FCC Alerts
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s Ring Car Cam, Apple’s new picture-in-picture feature, and the FCC’s latest alerts.
Commentary
Omnichannel Optimization: What’s Changing (and What Isn’t) in Post-Screen Search
For brand marketers, addressing the expansion of local search into voice and visual contexts is really a matter of digging in and getting more involved with rich local context that appears to grow more expansive by the day. Google alone has introduced a vast array of opportunities for business to differentiate themselves from the competition, including photos, videos, 360° virtual tours, business descriptions, menus, Posts, reviews, and several other features.
How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West
Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.
LBMA Vidcast: Square Goes Mobile SDK, Gimbal Buys UberMedia
On this week’s Location-Based Marketing Association show: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) & Tom Kenney (Verve).
Latest Posts
Openings and New Hires SalesFuel, Upserve, Search Influence
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s
Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.
LBMA Podcast: Simon Properties, Little Caesars, Cheetos
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.
Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…
Case Study: Audiologist Offloads Management of Digital Campaigns
Audiology First owner Diana Wagner knew that establishing a presence online would be essential to growing her business, but running online marketing campaigns required too much day-to-day involvement for her to be able to handle everything on her own.
Facebook Has a New Mission That Just May Benefit Local Publishers
Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine
“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”
Quantifying the Physical World with a Product-Based Approach
By having access to real-world consumer footprints and analytics in real time, businesses have the potential to make decisions on product marketing quicker and more reliably.
Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature