Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google and Walmart Partner Up as Both Face Threat from Amazon (NYT)
The two companies said Google would start offering Walmart products to people who shop on Google Express, the company’s online shopping mall. It’s the first time the world’s biggest retailer has made its products available online in the United States outside of its own website. TechCrunch: Walmart expands grocery delivery with help from Uber

Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine (Street Fight)
“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

Mutual Funds Mark Down Uber Investments by Up to 15% (WSJ)
Four mutual-fund companies have marked down their investments in Uber Technologies Inc. by as much as 15%, the first such price cuts that suggest these investors are souring on the ride-hailing giant following a scandal-ridden year.

Quantifying the Physical World with a Product-Based Approach (Street Fight)
Shobhit Shukla: By having access to real-world consumer footprints and analytics in real time, businesses have the potential to make decisions on product marketing quicker and more reliably.

Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit (AdExchanger)
Wall Street is changing how it looks at ad tech. The market has gravitated toward who is making money, Jason Helfstein, an internet analyst at Oppenheimer & Co. Criteo, tells AdExchanger.

Publisher Logos Will Help Facebook Users See Where Content Comes From (AdWeek)
Publishers can upload multiple versions of their logos to a new brand asset library, and those logos will appear beside their content on Trending and in search results, on both desktop and mobile.

Blue Apron Implements Partial Hiring Freeze and Lays Off 14 Recruiters (TechCrunch)
In addition, the meal-kit company’s VP of human resources and talent, Kate Muzzatti, has left. In light of Muzzatti’s departure, Blue Apron is looking for a chief human resources officer, which is an entirely new role at the company.

Simon Malls’ Chatbot Strategy Delivers Personalization at Scale (eMarketer)
When Simon Property Group wanted to roll out chatbots for its 208 malls in the US, it sought a partner that would deploy the bots at once and deliver personalized interactions. Enter Snaps, a conversation marketing platform.

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