Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First (WSJ)
A new Verizon Communications Inc. rewards program, Verizon Up, provides credits that wireless subscribers can use for concert tickets, movie premieres and phone upgrades in exchange for their data.

The Shift in B2SMB: It’s All About Platforms (Street Fight)
Peter Krasilovsky: Major changes are coming to SMB marketing as the market shifts away from media towards cloud-based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target and engage customers, and become more efficient.

LinkedIn Bolsters AdTech Game, Launches Audience Network (TechCrunch)
Facebook has set the pace for how social networks can grow their advertising revenues by leveraging advances in ad tech and the information they collect from users. Now LinkedIn wants in on the action, too.

Digital Transformation of Outdoor Attracting New Advertisers (Street Fight)
Geopath President Kym Frank says the money the outdoor advertising industry put towards digital has reinvigorated the market by becoming more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium.

WhatsApp Tools and Features for Businesses Are Coming (AdWeek)
The Facebook-owned messaging application confirmed reports last week that it has been testing verified business accounts, adding that it is building and testing other tools for businesses via both a free WhatsApp Business app for small and mid-sized businesses and an enterprise solution for larger companies.

Small Businesses Have Big MarTech Ambitions (eMarketer)
More cost-conscious than their enterprise counterparts, small and medium-sized businesses (SMBs) are particularly careful about their technology investments. But make no mistake: They’re serious about marketing technology.

Yieldbot CEO Explains Why He Laid Off One-Third of Its Staff (AdExchanger)
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks.

As Push Notifications Pile Up, Publishers Look to Get Better at Targeting (Digiday)
In the past six months, publishers ranging from CNN to Bustle to The Guardian have deployed new strategies to get readers involved in their push strategies as competition for home-screen real estate heats up.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]