News and Analysis
Why More Brands Are Bringing Data Intelligence In-House
Despite implementing many of the same technology platforms and marketing strategies as they did in early 2020, retail brands today are shifting their approach and bringing more data intelligence solutions in-house. The strategy is part of a larger emphasis on first-party within the brand marketing community, particularly as personalization techniques grow more advanced and privacy changes make targeting harder.
Commentary
The 10 Commandments of Location Intelligence Marketing
The amount of location data can be overwhelming, making it difficult to understand when to use what information. Even the most experienced marketer can lose sight of the basic principles that guide successful use of location intelligence tools.
Based on our 11 years of experience helping mobile apps leverage the context of their users, we offer the following 10 commandments that every marketer working with location intelligence should keep top of mind to drive a successful marketing strategy.
Beyond SEO: How to Reframe the Local Marketing Conversation
“I am looking for a language framework that helps business understand that the idea of ranking only makes sense in the context of not just getting more customers but also keeping them. While businesses might want a floodgate of leads, there are many things that they could be doing that would be cost-effective and productive,” Mike Blumenthal tells David Mihm in their latest Street Fight discussion.
Latest Posts
LMA Goes Small to Spread Disruptive Ideas Among Local Publishers
A recent Innovation Mission to San Francisco/Silicon Valley drew 13 senior executives in the news business (newspapers, TV, radio and research and development). It was built around three themes: audience engagement, platform strategies and using human-centered “design thinking” to solve thorny problems that bedevil most news providers.
Could Revamped Loyalty Programs Save the Retail Industry?
As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.
Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…
State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey
It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.
Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…
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Beyond Likes: Win Hearts with Emotional Marketing