Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx (Street Fight)
Amazon is about to jump into the business of package delivery. The delivery program will launch in Los Angeles in the coming weeks before expanding to additional cities. The move poses a direct challenge to the likes of UPS and FedEx.

Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences (Street Fight)
“Brands don’t want to engage with devices, they want to engage with consumers,” wrote Brian Ferrario, VP of Marketing at Drawbridge. “Devices don’t buy stuff, grow affinity with brands, or help amplify brand messages. People do.”

Procter & Gamble Is a ‘Genius’ (AdAge)
P&G is moving away from programmatic and plowing more money into e-commerce platforms run by the likes of Amazon and Walmart, according to a report from consultancy L2.

Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends (Street Fight)
For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August.

Digital Advertising and Subscriptions Spur New York Times’ Revenue Growth (AdExchanger)
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense of its other key growth driver: digital advertising.

Publishers and Brands Are Copying Snapchat’s Story Feature (Digiday)
When Snapchat rolled out Stories in 2014, it didn’t take long for Instagram and Facebook to copy the feature. Now publishers and brands are updating their own apps and mobile sites with similar features to drive engagement.

Mashable Offers Readers Some Perplexing Shoppable Images in Partnership With eBay (AdWeek)
The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy.

Where Did All the Advertising Jobs Go? (Atlantic)
They are everywhere. Singing jingles in living rooms. Lining phone screens. Inhabiting the voices of podcast hosts. Looming like Dr. T.J. Eckleburg from highway billboards. They are ads.

Waymo Gets to the Heart of Its Case (TechCrunch)
Attorneys for Waymo, Alphabet’s autonomous vehicle spinout, are nearing the end of their plaintiffs presentation against Uber in a trial that is likely to have broad ramifications for the common Valley practice of acqui-hiring talent.

LBMA Podcast: SpherePay, Uberall, Walmart, Nissan (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Untuckit goes RFID, Robomart, Starbucks tests AR, Discover + ApplePay.

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