News and Analysis

Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

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Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.

Field Day Leverages an Uber-Style, Human-to-Human Marketplace for Local Marketing

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An Uber for local marketing, Field Day connects brands, including current clients Panera Bread, Blaze Pizza, Equinox, and about 50 others, with “brand ambassadors”: locals who speak to the brands’ targets in their home neighborhoods in order to increase awareness and drive adoption.

Verizon Media Offers Opt-Out of Targeted Ads Across Its Network

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Verizon Media is partnering with the nonprofit Network Advertising Initiative, integrating its advertising ID with the NAI’s “Audience Matched Advertising Opt-Out” platform to allow users across the Verizon Media ecosystem to opt out of targeted ads.

Commentary

LBMA Vidcast: Kroger, UberEats, MoviePass

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On this week’s Location-Based Marketing Association podcast: MoviePass goes PreShow, Sainsbury test cashierless stores, Let’s Bab for social recommendations, Kroger’s QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport.

Restaurant POS System Trends to Look Out for in 2019

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2019 is all about connectivity when it comes to POS systems. The role of the POS system, used primarily for billing, has evolved into an operations hub that connects all your online order sources, guest-facing technology, and your kitchen (via Kitchen Display Systems). It’s the foundation of a technical system that helps you manage your restaurant operations better on the whole. Here are the cutting-edge trends.

The Promise of XR and 5G

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As we approach the 5G era, the dramatic quantum leap of 5G service enhances many creative capabilities in XR, providing richer user experiences and giving marketers and developers a larger digital playground to expand their creative talents.

Still, there’s confusion in the market over how these innovations work and, critically, how they can work together. Let’s take a closer look.

Latest Posts

Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses… Open and Read Rates Soar During Cyber Week… How Amazon Picks Its Seemingly Random Deals of the Day…

Adthena Giving Culture the Credit It Deserves

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“It’s really important that [staff] understand how their work contributes to the company objective, rather than just being busy and doing things and not knowing whether it has an impact on the company goals and outcomes,” says the company’s CEO, Ian O’Rourke .

LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden

Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion… Mashable Is Reeling in Its Video Ambitions After Ziff Davis Sale… SoftBank Is Negotiating a DoorDash Investment Up to $300 Million…

Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31

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The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.

Survey: Small Retailers Struggling to Compete this Holiday Season

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The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.

Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…

With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

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Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales.

Google My Business Looks to the Future

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Aditya Tendulkar is about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business. We asked him a few questions about the quick pace of feature releases in recent months and the new openness Google seems to be showing toward listing management companies and crowdsourcing.

Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]