Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’ (IAB)
Growth in most consumer categories is shifting to brands centered on direct consumer relationships and agile supply chains flexible enough to serve consumer needs as they evolve.

How Marketers Must Prepare for the Voice-Connected Consumer (Street Fight)
Collin Holmes: As digital media surpasses traditional, marketers must prepare for the changes that will result from connected devices becoming a common source of customer experience. Local search will be of paramount importance as consumers turn to their voice devices, and eventually their connected cars and appliances

Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs (Digiday)
One by one, Facebook is cutting off access to the cheap traffic pipelines publishers used to tap on the platform, and it’s forcing some publishers to abandon tactics that defined their businesses. Recode: BuzzFeed CEO says Facebook should share revenue

State of Hyperlocal: Location Data Is Key R&D Priority Now and Longer-Term — AI and Voice on Horizon (Street Fight)
David Card: Location data and analytics are a key R&D priority both now and in the longer term for companies supplying technologies and services to the connected local economy, according to Street Fight’s latest reader survey. Those companies deem AI and voice technology as two areas that require investment now, with an eye on a later payoff.

Amazon Laying Off Corporate Employees in Rare Cutback (Seattle Times)
The layoffs, underway now, will fall on several hundred employees at the online retailer’s Seattle headquarters, along with hundreds more elsewhere in Amazon’s global operations.

Snap Is Trying to Steal Instagram Advertisers By Offering Free Ads (Recode)
Snap is reaching out to advertisers buying vertical video ads on Instagram and other competitors and offering them free advertising credits to give Snapchat a try.

Record Number of Small Business Owners Say It’s a Good Time to Expand (Bloomberg)
Optimism among small companies in the U.S. rose more than forecast in January, fueled by a record number of owners who said now was a good time to expand.

How AI Is Edging Its Way Into Our Lives (NYT)
Artificial intelligence is here — and it’s bringing new possibilities, while also raising questions. Do these gadgets and services really behave as advertised? How will they evolve in the years ahead? How quickly will they overhaul the way we live and change the way we do business?

A Rare Peek Inside the Tech Stacks of Two Mobile Marketers (AdExchanger)
Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party partners to help them monetize, analyze and visualize.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]