News and Analysis
Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?
The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.
New Hires at Anyline, TextNow, and Braze
The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Commentary
The Future of Work Is Not That Far Away
If you read through the litany of commentators who wax extemporaneously about what workplaces will be like in years to come, you hear about things like “open concepts” and “remote workers.” You also hear a lot about creating effective workplace culture and crafting maximized organizational structures. And of course, you hear a lot about the benefits of AI. These are buzzwords, and if I had a nickel for every buzzword that gets thrown at me on a daily basis, I would have retired many years ago. That said, if you peel away the buzzwords, you uncover some truly impactful trends that are driving the workplace of the future.
LBMA Presents Location Weekly: Bandit’s Mobile Ordering and AR Visualization at the NYT
In this week’s episode, Asif and Aubriana discuss the New York Times’ location-based air pollution AR visualization, Bandit taking them to mobile order ahead only for coffee, Dentsu Aegis Network India launching hyperlocal insights tools for OOH, Mood Media combining divisions to create Technomedia, Chick-fil-A wanting people to spend time together this holiday season, and the Salvation Army unveiling donations via Apple Pay & Google Pay.
5 Tips for Growing Affiliate Programs Through Social Channels
According to a recent study by the Performance Marketing Association (PMA), the affiliate marketing channel is expected to grow to over $6 billion by 2020. A Mediakix study found that US influencer marketing spend on Instagram alone is expected to grow $2.3 billion by 2020. The PMA study also indicated that content, bloggers, and social media accounted for 40% of ad spend by affiliate type in 2018, and that number is surely going up. All of these numbers support the idea that influencers and social media bring an incredible monetization opportunity to affiliate marketing.
Let’s look at five ways that brands active in the partner and affiliate channels can benefit from leveraging social media, and ultimately drive more revenue.
Latest Posts
If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?
If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?
SendtoNews Aims to Guarantee Brand Safety for Advertisers
Publishers like Facebook and YouTube often cause consternation for advertisers over brand safety. Content delivery and advertising company SendtoNews promises to change that state of affairs with its service. “We’re completely brand safe,” said CEO Matthew Watson.
Location Targeting is Nothing Without the Facts to Back it Up
Doing location targeting right is no simple matter, and common claims about it require further scrutiny. Accuracy of a location through parcel targeting, a rapid refresh audience strategy, and reaching the right people at scale through IP and cross-device targeting will make a major difference in location-based campaign outcomes.
Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition
TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…
The Enduring Benefits of Mobile Apps for Brands
Thanks to a variety of factors including speed, user experience, personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would.
Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local
Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.
Street Fight Daily: Brands Shift Digital Spend to Local, The Enduring Benefits of Mobile Apps
BRANDS, PUBLISHERS, CUSTOMERS… Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local… The Enduring Benefits of Mobile Apps for Brands…
Top 10 Programmatic Publishers of 2018…
Cheetah Digital Acquires Stellar Loyalty
The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.
Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era
TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…
Simon Data Scores $20 Million for Big Data-Based Campaign Orchestration
Customer data platform Simon Data is announcing this morning $20 million in Series B venture funding. Led by Polaris Partners, the round will help Simon grow as it seeks to convince marketers that it offers solutions no other CDP can.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem