New Hires at Anyline, TextNow, and Braze

The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.

Anyline Announces Chief Product Officer

Boston-based startup Anyline has hired Christian Plaichner as chief product officer. As CPO of Anyline, Plaichner will be responsible for building out Anyline’s market positioning as a leading provider of mobile data capture solutions and business intelligence.

TextNow Appoints VP of Growth

TextNow, a mobile app offering free cellular and WiFi-enabled phone service, appointed Raquel Alexander Vice President, Growth, to oversee user growth and customer experience, including performance and retention marketing, product strategy, and developing and implementing an omnichannel growth strategy.

Braze Hires CMO

Customer engagement platform Braze announced tech industry veteran Astha Malik as its new CMO, effective June 27. Hailing from leadership positions at VTEX, Zendesk, Citrix and more, Astha brings 20+ years of experience building brands, driving innovation, and accelerating growth to this new role.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015 and regularly consults with companies in the space on content and communications. You can contact him at jzappa@streetfightmag.com.