News and Analysis
How Marketers Can Engage Generation Alpha
Just as marketers have finally started to connect with Millennials and Generation Z, there’s a new challenge on the horizon: engaging Generation Alpha.
Vibrant Media Launches Contextual Advertising Solution to Increase Targeting Granularity
Advertisers are clamoring for more contextual targeting solutions. Publishers are, too. With demand continuing to accelerate — and as data privacy regulations grow stricter throughout many parts of the U.S. — Vibrant Media is launching a new sell-side contextual solution that allows publishers to automate the process of adding and maintaining relevant key-values in the programmatic framework.
5 In-Store Mobile Clienteling Apps to Watch in 2022
As the retail technology space continues to evolve, here are five in-store mobile clienteling apps poised to reshape the physical retail landscape in 2022 and beyond.
Commentary
LBMA Presents Location Weekly: Predictions for 2020
Curious about the future? 2020 will be more dynamic for the location industry than the past year.
This week on the Location-Based Marketing Association podcast, we are talking about our expectations and predictions for location-based marketing.
Making Human Connections in the Age of Automation
The end of the decade marks a challenging time for marketers as they attempt to envision the next 10 years. At the turn of the 2010s, no one could have envisioned the advanced AI-powered marketing and campaign automation tools that are available today.
Despite access to smart technology, modern marketers still must balance multiple factors to create business value for all stakeholders, including eliminating boring, ineffective ads, grappling with the automation myth, embracing the data privacy age, and maintaining ethical AI practices.
In 2020, Independent Publishers Must Invest in the Quality of their Brands
The door is far from closed to success in publishing, and there are clear paths to prosperity for newer and leaner independent and local outfits. Even as more and more ad dollars go to a handful of giants, publishers have a chance to turn the tide, provided they invest in talent, maintain the integrity of their brands, and build an audience advertisers find worth pursuing.
Latest Posts
Facebook Takes a Stab at Local—Again
“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Street Fight Daily: Facebook’s Latest Shot at Local, Mobile Search Habits May Undermine Loyalty
TODAY IN LOCAL & DIGITAL MARKETING… Facebook Takes a Stab at Local—Again… As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience… Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy…
Openings and New Hires at Cheetah Digital, Dstillery, Infogroup
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes hires and new openings at Nintex, DoorDash, NinthDecimal, and Drawbridge.
LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple
On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.
Raise Report: Drawbridge, DoorDash, Karma Lock Down New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.
Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating
TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’
Last November, discount-stock-brokerage billionaire Joe Ricketts summarily shut down his DNAinfo operations in the Windy City and New York. But in a fast-paced reinvention, the DNAinfo/Chicago team has Kickstarted its way back onto the streets and into the neighborhoods with the June launch of Block Club Chicago.
Home Services Company Porch Acquires Rival Serviz
Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.
Heard on the Street, Episode 10: Apple, Amazon, and Localized Brand Marketing
How are multi-location businesses shifting their local ad spend? What do Apple’s latest mapping moves mean for local search? And what’s Amazon’s master plan for advertising and commerce? These are a few of the topics we bat around in an analyst roundtable for the latest episode of the Heard on the Street podcast.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem