News and Analysis
Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates
While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by Simpli.fi claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.
Commentary
Revamping Your Strategy and Audiences for the Latest “Safe & Civil” Facebook Advertising Update
Your social advertising strategy and audiences may need a bit of an overhaul to align with updates to Facebook’s “Safe & Civil” Advertising Policies, especially if they fall within particular categories.
If your customer is running a campaign that does fall within one of the three categories upended by recent Facebook policy changes, it’s best to launch your campaign with a Special Ads Category applied prior to publishing. This will save you time and a headache resolving errors during the length of your campaign.
Believe the Hype: The Pragmatic Value of Location-Based Analytics, Audiences, and Attribution
After 25 years of framing technologies by level of maturity and adoption, the Gartner Hype Cycle has finally placed location intelligence for marketing where it belongs — in the trough of disillusionment. Sounds like a lousy place to be, but it’s actually the opposite. Why? The trough of disillusionment is the stage right before the slope of enlightenment. Let me back up and explain.
Combating Ad Fraud with Cutting-Edge Tech
It’s no secret that ad fraud is a major hurdle for digital advertisers, sapping billions annually from marketing budgets. As digital advertising continues to receive higher cuts of marketing budgets, the pressure on ad platforms to deliver legitimate and high-quality campaigns to their customers has never been greater. At the same time, marketers must be increasingly aware and choosy in how and where they run their digital campaigns in order to avoid the perils of ad fraud.
There are plenty of ad traps out there, but savvy marketers and publishers alike can implement a number of digital checkpoints to not only keep ad fraud at bay, but also optimize what is working and maximize profits for both parties.
Latest Posts
Why Local Media Firms Are Banking Big on Marketing Services to Grow Revenue
In an under-the-radar move to grow their revenue substantially, local media companies are putting major resources into developing a broad suite of digital marketing services (DMS). Media companies make this pivot as B2Cs rethink their own marketing goals, aiming not just to reach potential consumers but to convert them into paying customers, closing the path to purchase.
Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…
Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation