News and Analysis

The Future-Proof, Full-Funnel Approach to Thriving in a Cookieless World

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Building strong relationships and encouraging customers to continually engage with the brand will go a long way toward building out first-party data collection and management. But how? As the cookieless world draws near, brands and marketers are looking for alternatives, and the answer lies in a future-proof, full-funnel approach.

E-Commerce Retailers See Opportunity in Secondhand Market

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Call it secondhand shopping, circular fashion, or the “new to you” business. The resale market for brand name goods has never been hotter.

How Retailers Are Grappling with Supply Chain Disruption

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Few economic issues have persisted throughout the pandemic with the intensity of supply chain disruption. But how is the issue affecting retailers as we head into the third full year of the pandemic, which first disrupted global business in spring 2020?

Commentary

What’s Ahead for Last-Mile Delivery in 2020

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Delivery is emerging as a competitive advantage for local retailers. In fact, in September 2019, Onfleet surveyed 1,000 US consumers to gather their impressions on online versus local store shopping and delivery expectations. Seventy-six percent said they would be more inclined to order from local stores rather than from Amazon if they could get same-day delivery.

With that in mind, here are some delivery trends we’re expecting for 2020.

LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery

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On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.

Should Small Businesses Participate in Black Friday?

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The total amount spent by shoppers on Black Friday in 2018 was $715.5 billion, according to The Balance. What’s even more noteworthy is the average amount spent per shopper, at $1,007.24. This represents an increase of approximately 4.3% over Black Friday 2017 sales. The numbers show that shoppers are ready and willing to spend on Black Friday. So, rather than leaving it to large-scale retailers, if you’re a small business owner, why not consider joining in?

The truth is, you still might be wondering whether the additional time and investment are worth it. Below, we present some pros and cons of participating in Black Friday you may not have considered.

Latest Posts

Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick

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Word of mouth has been a leading form of local marketing for more than a century. But in a digital age, the name of the game is harnessing it by combining “IRL” chatter with the power of software and network effect. This is the bread and butter of Broadly, whose CEO and founder Josh Melick is our latest guest on our podcast Heard on the Street. 

How JumpCrew Grew to a Team of 200 in Just About Two Years

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The way that people are going about acquiring new customers has really kind of been the same for the last 15–20 years,” CEO Robert Henderson said. He hopes that JumpCrew’s services will change that. “We’re putting together those solutions in packages and processes that are really easy for businesses to understand,” he said.

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

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In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it.

Womply: Prime Day Coincides with Bump in Small Retailer Revenue

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It would make sense to assume that Amazon’s e-commerce extravaganza results in a decline in foot traffic for brick-and-mortar retailers, especially small ones. Womply’s data science team has intel that says otherwise.

Earn an A+ with Back-to-School Email Marketing

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Retailers, have you optimized your email marketing for back-to-school shopping? If not, it’s not too late—there’s still a huge opportunity to capture your share of this year’s lucrative season, with sales predicted to reach nearly $83 billion.

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

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DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Black Monday: Tronc Axes Half the New York Daily News Staff

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It is capturing cynical headlines across the media landscape: Tronc, the widely trashed name for the media company formerly known as Tribune Publishing, has sacked half the staff of the New York Daily News.

Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That

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When participants in CodeBroker’s 2018 Mobile Coupon Consumer Research Report were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week.

Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads

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Years of ingrained assumptions about the way cars are marketed and sold have made the automotive industry a challenge for hyperlocal vendors. But at Kia of Bedford, Director of Operations David Gruhin is finding unexpected success with location-based marketing tactics.

Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention

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TODAY IN DIGITAL MARKETING… Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That… For News Publishers, Smart Speakers Are the Hot New Platform… Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads…