News and Analysis
Marketers Turn to Creative to Fill Advertising Gap Left by Personal Data
The data privacy movement has triggered a massive shift in digital advertising away from the use of personally identifiable information to serve consumers targeted ads. But if advertisers are not depending on customer information to drive effective campaigns, what will fill the gap? One X factor could be the strength of creative.
Retailers Prepare for Increased Cyber Attacks During Prime Day
Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week, as more hackers take advantage of the event’s popularity to send credential harvesting emails to unsuspecting consumers. With the frequency of these attacks on the rise, multi-location retailers are beefing up their own digital security protocols and using external marketing channels to distribute warnings to their customers.
Commentary
LBMA Presents Location Weekly: Placer.ai Raises $12M; X-Mode Acquires Assets of Location Sciences
On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.
Capitalizing on the Big Game Buzz on a Shoestring Budget
Iconic moments in Super Bowl history like Oreo’s ‘Dunk in the Dark’ Tweet prove that ads are no longer the only path for creating noise. Smart businesses can capitalize on the game with strategic social content but should not over-rely on it. Instagram and Facebook are notorious for outages during big moments such as Thanksgiving Day in 2019. Twitter has also experienced its fair share of downtime, with outages across platforms lasting as long as 24 hours.Â
Instead of zeroing in exclusively on social channels, why not deliver a one-two punch by also serving up relevant content on your business’ blog and website? Here are a few tips to maximize content across marketing channels.
Turn Your Side Hustle into a Booming Startup
Finding success in a side hustle is exciting, and turning it into a profitable startup is even more so. You’ll hit a few roadblocks when starting out — everyone does! Figuring out where to target your audience and recognizing the appropriate time to hire help are crucial to overcoming them.
Though you may see burnout as an inevitable side effect to side hustling, it doesn’t have to be. Protect your energy and maintain perspective on the overarching goals you want to accomplish. It may require more than a typical nine-to-five, but entrepreneurs who remain digitally active and seek inspiration and support from their industry peers will find a rewarding career.
Latest Posts
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
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