Commentary
LBMA Presents Location Weekly: Leveld, Canada Goose, Alexa on Broadway
This week on the Location-based Marketing Association podcast: a new app for location-based tool rental platform Leveld; Canada Goose crafting an engaging store experience with snow and ice; and JP Morgan Chase offering DashPass to premium cardholder members.
Asif and Aubriana continue with a groundbreaking step from the longest running musical on broadway, the famous Phantom of The Opera, becoming the first in the industry to leverage Alexa, Earth Fare going with Mood Media for upgraded digital signage, and Sprint & Wirecard teaming up on IoT payments.
How to Capture the Attention of Multiscreen Consumers
We’ll reach for our phones because the TV alone isn’t enough to entertain us, but this constant overstimulation leaves us wanting more. The fact that we’ll often use the ad breaks to check our phones throws the effectiveness of TV advertising into doubt, but the truth is whatever outlet consumers choose, marketers can no longer take a captive audience for granted.
Here are some tips to capture attention in a multi-screen media environment.
2020’s Location-Privacy Winter: The iOS Edition
CCPA isn’t the only factor that will impact privacy and data collection. There are less-discussed and potentially more significant variables like the death of browser cookies and other tech-centric measures. Especially for location tracking, private sector influences and accelerants loom.
Latest Posts
Logi Analytics Leverages Future Insights with Predictive Tool
With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.
How Reddit and Local Media Consortium Upvoted Each Other and Became Partners
But Reddit and the LMC each has something that the other wants. Reddit would like to tap into the LMC’s huge pool of 470 million unique visitors and turn many of them into subscribers. LMC publishers wants to learn from Reddit how to make their readers more engaged. Now, old media and new media are teaming up.
Heard on the Street, Episode 11: Pivot Dynamics with Gravy Analytics’ Jeff White
“As an entrepreneur, they always say you have to be gritty and tough, and the world’s going to kick you in the teeth, and you have to keep going and persevere,” said Gravy Analytics founder and CEO Jeff White, our latest guest on Heard on the Street. “But sometimes that comes at the expense of having a vision that’s blinding. So you can’t not take your head up and realize, we may be off course.”
With Product Launches, Drift Moves Conversational Marketing Into Prime Time
By launching a Conversational Advertising product, Drift is looking to create a new category of online advertising—one that leads potential customers directly from digital ads to real conversations, without relying on the types of static landing pages and lead forms that tend to slow sales processes down.
3 Tips for Managing Local Services Ads
Google expanded Local Services ads to the San Diego area in November 2016 and has been rapidly expanding this platform across different verticals and markets in the USA over the last two years. If you’re considering running Local Services ads, here are three things to know before getting started.
How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM
Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.
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Why TV Remains the Heartbeat of Local Connection